Lucilla is an AI agent your customers text — or use in the app. They ask for what they want; it sends them to whoever nearby has it, with an offer and a QR code. The only thing that ever counts is a real visit.
Text the agent now — +1 (314) 237-4046 SMS or WhatsApp · no app needed to startListing is free and it takes one message. Text the number above and send whatever you've got — all at once, or a bit at a time. Nothing here is a form and nothing is required in order.
But what you send decides everything that happens next. The agent matches a customer's own words — "somewhere for a good meal", "cheap tacos open now", "someone to fix a leaking tap tonight" — against what your listing says. A listing that never says what the business is and what it sells cannot be matched to any of those, and it reads badly on the rare occasion it is shown.
That is a complete listing. Everything below explains what each line does, so you can judge what to send if you only have two minutes.
On WhatsApp, send a voice note. Talk for fifteen seconds — the name, the address, what you sell, your hours, the deal — and it gets transcribed and handled exactly like a typed message. Nothing is lost by speaking it, and people who talk it through usually send a fuller listing than people who type one, because you say the hours and the address without stopping to think about them.
A text message cannot carry a voice note. That is a limit of SMS itself, not a setting anyone can change — so if you're on SMS you will have to type it, which is exactly why the shape above exists: it gets you listed in one message instead of five. Photos work on both.
Send The name exactly as it appears on your door or your receipts, and a street address. If you don't have a fixed address, send the areas you cover instead — "all of Hamilton", "Ottawa Street on Saturdays", "Burlington and Oakville".
Customer sees Your name on a card, a pin on the map, and how far away you are — "1.2km".
If missing Without a name there is no listing. Without an address or an area, nothing can rank you against "near me", which is how nearly every request is phrased.
Send One word. These are the ones the agent knows:
Why It is part of the text the agent matches on, and it is how it tells a taco truck from a tax office. It doesn't decide anything by itself — it just stops you being read as the wrong kind of business.
If missing You get filed as other,
which describes nobody and matches nothing in particular.
Send The actual things. "Braised beef soup, grilled cheese, tomato basil, vegan chili" — not "an elevated approach to comfort food". For a trade: "emergency plumbing, drain clearing, water heaters, 24-hour callouts". If it's a menu or a service list, photograph it: the agent reads items and prices straight off the picture.
Why This is the single most important line in your listing. Someone types "cheap tacos" — that matches a business whose listing contains the word tacos. It cannot match one that says "authentic culinary experiences".
If missing This is the difference between being in the index and being furniture. A listing with a name and an address but nothing about what it sells falls below the agent's match threshold: it is saved, it is on the map, and it will not be returned for a single search. The same listing with one honest line about the food clears the threshold immediately.
Send Per day, including the days you're shut — "Tue-Sat 11-7, closed Sun and Mon". Text a change any time: "we're closed Mondays now".
Customer sees OPEN until 7pm, or closed, opens 11am.
If missing People ask for somewhere open now constantly, and the agent will never guess — sending someone to a locked door is worse than not answering. So hours are not a nicety: without them you are held out of results until they arrive. Most listings never notice, because hours are usually filled in automatically from what is already published about you; if they can't be found, the agent texts you and asks rather than leaving you hidden.
Send Your website, the number customers should actually call, and your Instagram, Facebook or TikTok.
Why Your website fills a lot in automatically — description, hours, phone, links. Socials go on your listing so someone can see your work before they decide to come.
If missing A match is worthless if nobody can reach you. And if you give no description of your own, the agent falls back to reading your website — so a site that has lapsed or been parked becomes your listing. See the mistakes below; this one has really happened.
Send Every site, one per message if that's easier. Text
AREA Locke Street to add a place you cover — up to five, and
AREAS lists what you've got.
Why You come up near all of them instead of only the first one.
If missing A second address sent as a plain update
can overwrite the first. Use AREA and both stick.
Send One of three, in your own words:
Customer sees A fixed place gets a pin people walk to. Mobile shows Mobile · Ottawa Street, Saturdays instead of a street. Online gets Online · based in Hamilton and a tag that reaches further out.
If missing This is the one thing the agent will not guess, because both wrong answers cost you. Left unsaid, a business with an address is treated as a storefront — so a food truck ends up with a pin promising a door that isn't there, and an online seller either loses its reach or sends somebody to an address they can't visit.
Send Your menu, your food, your products, the inside of your place, your storefront, your work, your team, a busy night. Three is plenty. Just attach them to a text.
Why Shown next to places without a picture, yours gets picked far more often — this is the biggest single lift once you're already in the results. A menu photo does double duty: the agent reads the items and prices off it and adds them to what you can be matched on.
If missing Your card is a block of text sitting beside three cards with pictures.
Send One of casual · family · quiet · fun · date-night · upscale, and $, $$, $$$ or $$$$.
Why People don't ask for a category, they ask for a feeling: "somewhere nice for an anniversary", "quick and cheap", "somewhere the kids won't wreck". The agent pulls that out of their message and uses it to order the shortlist — a match floats up, a mismatch sinks. It never hides anybody, so an honest "casual, $" costs you nothing and wins you every person who asked for exactly that.
If missing You sit wherever relevance and distance left you, while a place that declared the same feel the customer asked for moves above you.
Send One line, plain words: DEAL $2 off any
soup, DEAL 10% off first visit, DEAL BOGO wings.
Text DEAL off to end it.
Why This is the one people read as optional, and it is not: an offer is part of being findable, not a bonus on top of it. Search and the map both only show places with something a customer can actually claim. It doesn't have to be expensive — a couple of dollars off, 10% for a first visit, a free topping. It has to exist.
If missing You are not further down the shortlist — you are not on it. A complete listing with nothing to claim is held back from search, the matcher and the map until there is an offer. The agent will text you to say so; it does not hide you quietly. One line switches you on.
Send What makes the place yours — how long you've been open, who runs it, what you're known for, dine-in or takeout or delivery or catering, allergies you cater for, languages you speak.
Why People state these by name — "somewhere to sit down", "grab and go", "catering for 20" — and the agent can only match what it has been told.
The same eleven things apply, with the address swapped for the truth about where you are:
Salons, barbers, tattooists, clinics, trades on a schedule — the shape is the same, with two differences. Your hours are the hours you can be booked, not the hours a door is open; send them anyway, because "open now" is still how people ask. And an offer fenced to your quiet days is the cheapest way to fill them:
Everything on the list above helps. Four of them are not optional — three because without them there is nothing to retrieve, and one because there would be no reason to:
Three more are required and you mostly don't have to do anything about them. What kind of business you are and whether people come to you, you go to them, or you're online are worked out from your own message, and your hours are usually filled in from what is already published about you. When the agent genuinely can't tell, it asks — it does not leave you hidden and guessing.
Miss any of them and the agent tells you which one, in plain words. It won't put a card live and then let you sit waiting for customers who were never going to be shown it.
Everything else on the list is about being chosen once you're already in the results — and that is a different competition, decided mostly by a photo, the feel of the place, your price bracket, and how completely you described what you sell.
1. Sending a name and an address and stopping there. This is the most common one and it is fatal. The listing saves, the map pin appears, and it will not come back for a single search, because nothing in it says what you sell. Add one line of items and it starts working the same day.
2. Listing with nothing to claim. The other fatal one, and the one nobody
sees coming, because the listing itself looks finished. An offer is part of being
findable here — without one you are held out of search and off the map, however
complete everything else is. It costs whatever you decide it costs: text
DEAL 10% off first visit and you're on.
3. Letting a dead website write your description. If you don't send a description, the agent reads your website for one. When a domain has lapsed, what it finds is the registrar's holding page — and a real listing has gone out reading "This appears to be a parked domain page indicating that the domain registration has expired." That is what a customer would have seen. Send one sentence about your business in your own words and it is used instead.
4. Describing yourself the way a brochure would. "Elevated comfort food in a curated space" matches nothing a human being types into a phone. "Grilled cheese, tomato soup, mac and cheese" matches all of it.
5. Giving a street address for a business that moves. A pin is a promise that there is a door. If you're a truck, a stall or a trade, say so — you'll show the areas you actually work, which is more useful to the customer anyway.
6. Sending only a logo. A logo is not a photo of anything a customer wants. Food, the room, the storefront, the work you did last week — those are what get picked.
MISSING — the agent reads your listing back and names everything
that would make it stand out, most useful first, with the reason for each. Use this
first.PUBLISH — puts your full page live: photos, offers, claim buttons.
The first PUBLISH shows you how the card would look and what's thin;
a second one puts it live exactly as it is. You're never held back.STATS — how many customers the agent has sent you this week.DEMAND — what people near you are asking for right now, whether or
not anyone can serve it.DEAL 20% off large pizza — registers an offer.
DEAL off ends it.AREA Burlington — add a town you serve, up to five.
AREAS lists them.REDEEM LUC-1234 — when a customer shows you their code.HELP — the whole list, any time.Plain English works for all of it too — "we're closed Mondays now", "we also serve Burlington", "add tomato basil soup to the menu". Send your email and you'll get your business report: visits, what people near you are asking for, your rating, and what's working for other local businesses.
You can be listed, be found, publish your page, run an offer, get told when someone nearby is looking for you, and check how you are doing — entirely by text. Most businesses never install anything, and nothing is held back from them. If a feature needs an account, the agent will say so at the moment you reach for it, and not before.
PUBLISH your page — photos, hours, your offer.DEAL $2 off any soup — run an offer customers claim with a code.REDEEM LUC-1234 — take that code at the counter.STATS, DEMAND, MISSING — how you are doing,
what people are asking for, what is thin on your listing.Four things, and only these:
Same phone number, same listing, nothing to re-enter — everything you told the agent is already there when you sign in. And if you never want an account, keep texting. That is not a lesser version of this product; it is the product.
Once you're listed, one sentence launches a promo — targeted like a pro, in plain words:
"Make a promo: text WELCOME for 10% off, first-time customers only, this month"STATS for your week, MY REWARDS for everything
you're running. Send a menu photo and the agent reads items and prices off it.The full guide covers quick-start, targeting, pro tips, and playbooks for restaurants, bars, bowling alleys, dealerships, gyms, and salons.
Download: Lucilla for Your Business (PDF) The one-page version (PDF)Why we're building this, where it goes, and what we believe: proof beats promises, consent is the product, and foot traffic is the point — streets with busy storefronts are better streets.
Download: Mission & Vision (PDF)